The Market Curve: The Life Cycle Of New Technology Markets

Editor?s Note: This guest post is written by Doug Pepper, who is a General Partner at InterWest Partners where he invests in SaaS, mobile, consumer Internet and digital media companies. He blogs at dougpepper.blogspot.com. Everyone expects startups, even successful ones, to undergo a cycle of hype, disappointment and ultimately growth on the way to a sustainable business. But what about new technology markets themselves? Does the growth of a new market follow a similar pattern? Fred Wilson recently wrote about the twists and turns that startups face (expanding on Paul Graham's astute "Startup Curve"). I'd like to take those ideas further and describe the "Market Curve" -- a similar path that new markets take on the path to sustainability.

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