Microsoft's Scroogled Ad Campaign Appears To Be Working

The Scroogled advertising campaign undertaken by Microsoft to ding and scuff its rival Google appears to be an effective effort, according to statistics recently published by AdWeek. That publication's report details data collected for Microsoft by GfK Roper indicating that, following a visit to Scroogled.com, Google's favorability gap with Bing with users fades from 45 points, to 5.Source: http://feedproxy.google.com/~r/Techcrunch/~3/a7LgXqQ26U0/
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