What Is Mobile Marketing? What it is NOT and How and Why? | Qittle ...

The answers to these questions actually vary, depending on who you ask, and when. Each day the technology supporting mobile marketing techniques advances, allowing SMS technology to exceed previous capacities and expanding the realm of possibility, thereby changing the definition.

It might be best to start with what SMS advertising is NOT.

• SMS advertising is NOT Internet marketing.
• Cell phone marketing is NOT driving around in a car that looks like a giant bug, a taco or a dog with a company?s logo, name and phone number on it.
• SMS ads are NOT a complicated, expensive or difficult advertising strategy for companies.
• Mobile phone messages are NOT SPAM.

With those things cleared up, we can look at what really defines SMS advertising.

First and foremost SMS text message advertising is the advertising medium of the future, worldwide.

With the potential audience of 241 million mobile users in the United States alone, and 98% of the phones in American text capable ? it?s practically universal.

The basics of an SMS text ad look like this:

• A message is sent to customers who have opted-in to receive notices, ads and updates on their cell phones from their favorite companies.
• A few times a month, or even weekly, companies reach out to their customers via cell phone to invite them to try new products or save money on existing products and services.
• Today, with smart phones and better technology, SMS advertising campaigns can be more intricate, involving games, quizzes, videos and interactive activities.

Here enters the really critical aspect of text message advertising, the message must contain content that is useful and welcomed by the recipient. If a company fails in this regard, customers will opt-out. Companies have a tiny window of opportunity in which to be creative, innovative and captivating.

But why mobile marketing? Why not invest in radio ads, newspapers, cold calling, TV ads, or sandwich boards?

SMS text message advertising offers companies many advantages over traditional marketing, such as

• It?s simple, straightforward and easy to use.
• It offers companies direct access to loyal customers.
• Companies can track their redemption and viewing rates in order to determine which campaigns are generating the most interest, and which ones need to be revamped.

Surprisingly, according to quirk.biz, when it comes to mobile phone messaging use, the US is actually behind the curve of the rest of the world. Many in the developing world cannot afford a personal computer. Because of this, even more people in Africa, Indonesia and Asia rely on their affordable, often pre-paid mobile phones for practically all of their communication and computing abilities. In 2007 over 30 countries in the world boasted a 100% mobile devices to population ratio.

What the people on the side of the planet buy and how they sell really does affect the business decisions being made on this side of the planet. The world market is becoming more and more of a business reality. Mobile marketing allows companies, even very small ones, to reach customers on a global level, but in a personal and intimate way.

Text message usage is projected to increase in the United States as well, as the tech savvy generations move into adulthood. This younger demographic is quite comfortable with mobile phone advertisements and enjoys the ease and convenience of them.

The SMS advertising movement is here to stay, so jump on the bandwagon and join the fun by creating your company?s own advertisement today. Click here to learn more from the Qittle Team and get your first month of service FREE today!

Source: http://qittle.com/blog/2011/09/09/what-is-mobile-marketing-what-it-is-not-and-how-and-why/

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